How Proclaimer Benefits SEO

Generative AI has posed new challenges for website owners. As the amount of AI-generated and AI-assisted content increases, getting honest and transparent information into users’ hands is paramount. Studies highlight the rising demand for authenticity:

• Transparency Drives Trust: A 2023 survey by Pew Research Center shows that 82% of respondents believe companies should disclose that they use AI to generate content on their websites

• Influence on Buying Decisions: A recent McKinsey Digital Report (2024) suggests that 68% of consumers would be less likely to buy from brands that do not inform consumers of when AI was used in communications

• Global Regulatory Push: Regulations, including the EU’s AI Act, are emerging that could soon require clear labelling of AI-generated content in large parts of the global market

• 74% of consumers feel that brands should disclose whether they use AI-generated content (Institute of Practitioners in Advertising, 2023)

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Why Transparency Is More Important Than Ever

For example, Google’s own guidelines — E-A-T (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) values — highlight clear, credible content. Websites that do not adhere to these standards are in danger of losing user trust and rankings. Google does not penalise AI-generated content per se, but it does reward relevance, usefulness, and trustworthiness (whether human-, AI- or both-created).

That’s where Proclaimer comes in.

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What Proclaimer Does

Proclaimer is a powerful yet simple WordPress plugin to let the sites disclose if their content is:

• Human-Generated

• AI-Assisted

• AI-Generated

This transparency fulfils the needs of consumers and regulators, while also ensuring that your site is well-aligned with changing priorities on Google's side.

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Benefits of Proclaimer — the SEO and Brand Benefits

• Enhances Trust and Credibility: Studies indicate that consumer trust goes hand in hand with transparency. Trust begins with your website, and Proclaimer allows you to establish and foster that trust

• Enhances SEO: Google favours content according to E-A-T standards. Proclaimer's button makes your site more in line with these directives, thus you are improving ranking ability and user engagement

• Improves User Journey: Labelling content sources adds positively to the clarity, transparency, and satisfaction of the journey of users

• Future-Proofs Your Website: As AI changes our relationship to text, so, too, will our relationship to websites

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A Game-Changer When It Comes to WordPress Websites

Proclaimer supports each of the main Page Quality Rating Factors directly:

• E-A-T Standards ✔️

• Content Quality ✔️

• The Authority of the Website or Author ✔️

• YMYL Standards ✔️

• Website or Author Information ✔️

When you add Proclaimer, you’ll be optimising your site for how SEO works in 2025, and you’ll be building greater trust with your audience!

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Why Now?

With generative AI transforming content creation, brands can accelerate their evolution into becoming definitive leaders through transparency. Consumers want accountability — and search engines are listening. Delivering trustworthy transparency without sacrificing power, Proclaimer helps you create your site as a desired source of information and embrace the demand of the 74% of consumers who want to see transparency in not just AI but everything.

Don’t risk falling behind.

So what are you waiting for? Get the Proclaimer to take your WordPress site to the next level by increasing transparency, boosting SEO, and building trust. Grab Proclaimer today and connect with your audience in a different way like never before.

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